struggle along to make relatively little money or fail entirely?
And did you ever wish you could join the group that makes millions?
Then you should come with us through learn adwords.
Wednesday, 1 December 2010
Google AdWords Beginners Tips: Welcome to Adwords
Welcome to Adwords
Ever wonder what separates the people who make millions on the Internet from people who just
struggle along to make relatively little money or fail entirely?
And did you ever wish you could join the group that makes millions?
Then you should come with us through learn adwords.
struggle along to make relatively little money or fail entirely?
And did you ever wish you could join the group that makes millions?
Then you should come with us through learn adwords.
Tuesday, 30 November 2010
Google AdWords Beginners Tips:Ad Space Savers
Google AdWords Beginners Tips:Ad Space Savers
Instead of using the word “and” use an ampersand (&). It takes up two less characters and gives you more room to sell.Use certain understood and acceptable abbreviations to save space.
Using AdWords As Market Research for SEO.Use a savvy analytics supplement to GA and study the raw query strings (GA does not show without special scripts and/or filters) that triggered your Google ads. Use the relevant buffering terms for added SEO as well as specific and relevant keywords for new ads.Keep ads running even when high on organic search for specific keywords. Having an organic listing and an ad has a 1 + 1 = 3 reinforcing each other and increasing the likelihood at least one will be clicked.Set up at least two conversion codes. This is a no brainier and belongs on a beginner’s list. If you don’t do this, you are flying blind or basing results on the “gut feeling” email leads and incoming calls are coming from ads and web presence.
Google AdWords Beginners Tips:Decreasing Cost Per Click
Google AdWords Beginners Tips:Decreasing Cost Per Click
If working with a larger budget, and you plan on constantly improving your ads, bid high to be #1 long enough to allow quality score to continually decrease your cpc.Enable content bids and bid separately for the content network. Typically start ½ – 2/3 lower and bid higher according to conversion rate.
If working with a larger budget, and you plan on constantly improving your ads, bid high to be #1 long enough to allow quality score to continually decrease your cpc.Enable content bids and bid separately for the content network. Typically start ½ – 2/3 lower and bid higher according to conversion rate.
Google AdWords Beginners Tips: Optimizing & Cutting Untargeted/Wasted Clicks
Google AdWords Beginners Tips: Optimizing & Cutting Untargeted/Wasted Clicks
Incorporate account wide and adgroup negative keywords by studying raw query strings which trigger your ads and eliminating non-relevant terms.
Incorporate account wide and adgroup negative keywords by studying raw query strings which trigger your ads and eliminating non-relevant terms.
Google AdWords Beginners Tips: Account Efficiency Techniques and Time Savers
Google AdWords Beginners Tips: Account Efficiency Techniques and Time Savers
Download the AdWords Editor to copy and paste campaigns and adgroups easily.Separate & duplicate all campaigns and use one for Google + search partners and the other for the content network so you can see how each is doing from quick bird’s eye view without having to drill into each campaign. Clean out account of keywords with zero impressions after two months. Cross channel all other ppc platforms in order to see clicks and conversions from Yahoo!, MSN, Ask, Miva, Business.com, etc, all from your AdWords interface.Download account info into a csv using the AdWords Editor and send it to Yahoo! and MSN so they can bulk upload it. Do this after thoroughly optimizing the account, so your other ppc platforms mirror the same structure and keywords as your efficient AdWords account.
Monday, 29 November 2010
Google AdWords Beginners Tips:How Increase Targeted Local Traffic
Google AdWords Beginners Tips:How Increase Targeted Local Traffic
For every campaign, duplicate it. Have one campaign that is manually geo-targeted for generic key terms/phrases and the other campaign for the same terms.On the city/state stemmed keyword campaigns and adroups, use the state or city terms in the ad description text for more bolding and higher CTR.
For every campaign, duplicate it. Have one campaign that is manually geo-targeted for generic key terms/phrases and the other campaign for the same terms.On the city/state stemmed keyword campaigns and adroups, use the state or city terms in the ad description text for more bolding and higher CTR.
Google AdWords Beginners Tips:tips for Improving CTR & Conversions
Google AdWords Beginners Tips:tips for Improving CTR & Conversions
Use the core/parent adgroup keyword three times in the ad text and display UR. Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact.Use specifics in ads: Percentages, names, product specs. Examples: Raise profits by 25%. Cut margins by 20%. Decrease skin oil by 10%.From time to time use hyphens instead of commas as a slightly less common, and possibly more attention grabbing grammar tool.Use the words New and Free when true and appropriate.
Use the core/parent adgroup keyword three times in the ad text and display UR. Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact.Use specifics in ads: Percentages, names, product specs. Examples: Raise profits by 25%. Cut margins by 20%. Decrease skin oil by 10%.From time to time use hyphens instead of commas as a slightly less common, and possibly more attention grabbing grammar tool.Use the words New and Free when true and appropriate.
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