Using AdWords As Market Research for SEO.Use a savvy analytics supplement to GA and study the raw query strings (GA does not show without special scripts and/or filters) that triggered your Google ads. Use the relevant buffering terms for added SEO as well as specific and relevant keywords for new ads.Keep ads running even when high on organic search for specific keywords. Having an organic listing and an ad has a 1 + 1 = 3 reinforcing each other and increasing the likelihood at least one will be clicked.Set up at least two conversion codes. This is a no brainier and belongs on a beginner’s list. If you don’t do this, you are flying blind or basing results on the “gut feeling” email leads and incoming calls are coming from ads and web presence.
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