Google AdWords Beginners Tips:tips for Improving CTR & Conversions
Use the core/parent adgroup keyword three times in the ad text and display UR. Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact.Use specifics in ads: Percentages, names, product specs. Examples: Raise profits by 25%. Cut margins by 20%. Decrease skin oil by 10%.From time to time use hyphens instead of commas as a slightly less common, and possibly more attention grabbing grammar tool.Use the words New and Free when true and appropriate.
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